2017 to 2020
Vudu Movies & TV
Led product design, marketing design, UX research, motion & design ops. Scaled team from 3 to 22. Focused on eCommerce website, design system, IOS & Android apps, AppleTV, AndroidTV, SmartTV’s, XBOX, Walmart.com & Walmart Video. Intregral to 4X revenue lift & 3X MAU’s. Filed 12 design patents.
UX Sizzle Reel (60 sec)
Theater At Home: Premium Video On Demand
User Experience
16 Products Supported
Web, mWeb, IOS, Android, AppleTV, Android TV, ROKU, Playstation, XBox, Smart TV’s in HTML5 & LUA, Walmart POS systems & In-Store TV’s.
Design Challenges
Implementing a cohesive Vudu branded experience across the ecosystem
Designing consistent product feature UX for varying products (TV vs. mobile)
Blending Vudu design w/ platform design guidelines (e.g. Vudu on AppleTV)
Considering mouse, touch, remote, game controller, voice & accessibility screen reader input
Vudu.com Redesign
Developed design system patterns & visual language
Modernized look-and-feel
Optimized for mobile and tablet
Increased load times w/ better image compression
Lifted conversions (signups/sales) & time on site
Elevated NPS, delighted users & partners
Enhanced usability & information architecture
Improved retention w/ MY VUDU & merch tools
Before
Here’s the previous experience, a hot mess.
Lists UX
Branding
Campaign: Watch What We Do
Vudu’s biggest marketing campaign, a multi-million dollar ad spend needing campaign level branding & design awesomeness
Mobile Apps
